# Concept and Design Process

**Art and Design Style** \
Throughout different periods, various movements, perspectives, and philosophical approaches from different disciplines have influenced art, our perception of it, and its scope. As a universal means of communication and knowledge transfer, art has shaped every aspect of our lives. Therefore, defining an artistic style as a communication method is crucial for effectively reaching the target audience.

**Visual and Artistic References** \
Ensuring that the visual communication style is free from the constraints of time, culture, ideologies, and biases allows it to appeal to all segments of society and age groups, preserving its universality.

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Within this framework, we analyze, refine, and develop the proven advantages and techniques of various art movements to create an original artistic style. Our project draws inspiration from art studios such as LucasArts, Blizzard, Bethesda, Riot, and SPA, which influence modern digital art and inspire both audiences and artists through their techniques. By integrating CGI (Computer-Generated Imagery) as the foundation of our project, we continue to explore and expand this technique, aiming to establish a unique approach that contributes to the universal language of art.

**Color, Form, and Cohesion** \
Just as tone, emphasis, diction, and facial expressions enhance communication in spoken language, art can use similar methods to strengthen its impact. Concepts like color, light, form, contrast, and composition help achieve this goal.

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By carefully selecting color schemes, camera angles, and figure postures, we ensure that our visual output resonates psychologically, emotionally, and intellectually with the audience. Research on how colors and forms influence perception allows us to make informed decisions, ensuring clarity in visual storytelling.

We establish a cohesive artistic language by defining primary and complementary colors for characters, environments, and products, using form and composition techniques to maintain viewer engagement. Feedback from audiences helps us refine this communication style over time.

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